I’m not really good at this reporting thing. I need me some enthusiastic interns – I’ll pay you in pancakes. Ok let’s get to this: If you were expecting any collaborations from H&M’s upcoming collections, there might be a a little bit of re-collaborating on expectations. See, because now two of our favorite artists has cut ties with H&M’s plan to drop product these upcoming seasons due to an insensitive product drop on their site. See image below.
If you don’t know, the two artist are G Eazy & The Weeknd. Both announcing their void of contract after H&M faced harsh public views over the weekend.
Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can’t allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level. A post shared by G-Eazy (@g_eazy) on
You know, we’re living in a very sensitive time for humanitarians. Not because of something new, but because now, more than ever, do we have evidence of a more cruel hidden society. Social media has become the millions of eyes, 2018 we’ve become our very own Big Brother, and in seconds – information surfaces.
The product drop from H&M was definitely insensitive. And with publicity stunts even existing, I’m glad to hear The Weeknd and G Eazy has protested.
Swing over to The Weeknds’ Merch Page and pick up some exclusive product.
Vic Stizzi is an Artist, Athlete and Entrepreneur who founded Yumyoda Branding Label Company in 2016. His go-to brands are Yumyoda (obviously), Spitfire, Indy, Reds, Shorty’s Hardware, Vans, Dickies, New Era, and Nike athletic wear. Vic Stizzi’s favorite tricks are Verial Heels and Treflips. Favorite skate spot is everywhere with stair sets. And generally, his writings are inspirations from psychology and esoteric documents.